The connection between Traditional and Social media.

I was given a task from my teacher to look at the TED talk; the journalist Markham Nolan is the one talking. He talks about the connection between the social and traditional media. Below I have written a type of summary of what he says as well as I found two links relating this theme at the end of my blog post. Hope you find it interesting,

Nolan is a mid aged journalist, and has been one since he was 17 years old. This means he has experienced the change in both social media, which again affects the traditional media. Nolan explains in the beginning of his talk how the media has changed in a way that the audience is no longer reacting to the news, rather the opposite way around, where the journalists are reacting to the audience. He explains it as an irrevocably change where the audience for once, in difference to earlier, actually can connect and affect the news.  This he exemplifies through one incident where a twitter post about a earthquake in Costa Rica was written 60 seconds after it had hit and spread, and only 30 second after that the twitter post was published and was potentially accessible for everyone in the world to see. Through this way he explains how the journalists rely on the audience, and nowadays play “catch up” to get the hottest news.

So the journalists rely and also need the audience to bring out the news. And this they do by using and searching on free social medias. The most used social media by journalists for information is twitter. There is tons of information to find on social media, but Nolan then talks about finding the trustworthy and real information. He talks about how journalists filter all the posts, shares and so on, to find the best source. Nowadays there are so many sources to find, so the real effort is put in to finding the best one.  Further he explains how the filtering would be done, how they for example cut down from first finding the posters name, then they’re location, the surroundings in that location and so on to find out if the source is reliable or not. It is all about cutting down the information of the source and seeing if it something one can use further or if it’s just a prank.

I did some goggling about the differences between social and traditional media. The two links below both have some fine guard lines that separate the two medias.

http://www.hausmanmarketingletter.com/16-differences-between-social-media-and-traditional-media/

http://www.a-g.com/Thinking/2013/10/Traditional-vs-Social/